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DASHBOARDS & ANALYTICS

Your data should make decisions easier.

Bring sales, finance, and operational information into a clearer view of business performance. We design dashboards around the questions your team needs to answer, with meaningful KPIs and intuitive interactions.

Illustrative dashboard · Sample data

Synthetic figures in AED for demonstration only. Not client or live data.

Tip: select a bar to filter or drill down.

Revenue
AED 11.0M
−2.5% vs previous 6 months
Gross profit
AED 2.60M
23.7% margin (−0.3 pts)
Overdue receivables
AED 2.64M
41% of AED 6.39M outstanding
On-time delivery
90.3%
Across 206 orders

Revenue and gross profit by month

AED 11.0M revenue and AED 2.60M gross profit over the last 6 months.

  • Revenue
  • Gross profit
Show as table
MonthRevenueGross profitMargin
May 2026AED 1,837,033AED 434,91123.7%
Jun 2026AED 1,443,389AED 375,19026.0%
Jul 2026AED 1,336,683AED 309,56023.2%
Aug 2026AED 1,929,223AED 452,43023.5%
Sept 2026AED 2,050,326AED 470,80023.0%
Oct 2026AED 2,384,097AED 554,12423.2%

Receivables ageing, as at 31 Oct 2026

AED 2.64M overdue, of which AED 469K is more than 90 days late. Select a bar to see the invoices.

Show as table
Days overdueAmountInvoices
Not yet dueAED 3,747,51662
1–30 daysAED 1,385,36523
31–60 daysAED 733,39715
61–90 daysAED 53,8781
Over 90 daysAED 468,50312

On-time delivery by month

90.3% of orders delivered on time, against a 90% target.

  • On-time delivery
Show as table
MonthOn time
May 202689.2%
Jun 202690.3%
Jul 202683.9%
Aug 202691.4%
Sept 202690.6%
Oct 202695.0%

Try it: change the period or category, select a category bar to filter every view, or select an ageing bar to see the invoices behind it.

A dashboard is only useful if people trust it and use it.

Most of the work happens before the first chart: agreeing the measures, preparing the data and deciding who needs to see what.

KPI definition and ownership
We agree what each measure means, how it is calculated, and who acts on it, before anything is drawn. One definition, used everywhere.
Data preparation and validation
Source data is checked and reconciled before it reaches a chart, so the dashboard and the accounts tell the same story.
Design and usability
The most important number is the easiest to find. Chart types are chosen for the question, not for decoration.
Filtering and drill-down
Move from the summary to the transactions behind it in a few clicks: from overdue receivables to the invoices that make them up.
Refresh frequency
Refresh schedules follow what your source systems support, hourly, daily or monthly. Where an integration cannot support real-time data, we say so.
Access by role
People see the information appropriate to their role. A salesperson’s view is not the board’s view.
Adoption and ongoing improvement
We help teams build the dashboard into their reviews, then refine it as their questions change.

Each team asks different questions. Each gets its own view.

Executives

Where is the business heading, and what needs my attention?

  • Revenue and gross profit against the previous period
  • Overdue receivables and cash exposure
  • Operational performance at a glance

Illustrative dashboard · Sample data · last 12 months

Revenue
AED 22.2M
Gross margin
23.8%

Revenue and gross profit

AED 22.2M revenue, AED 5.30M gross profit over 12 months.

  • Revenue
  • Gross profit
Show as table
MonthRevenueGross profit
Nov 2025AED 1,816,960AED 431,218
Dec 2025AED 1,831,332AED 448,653
Jan 2026AED 2,148,355AED 475,156
Feb 2026AED 1,492,933AED 378,739
Mar 2026AED 1,866,627AED 444,372
Apr 2026AED 2,104,212AED 521,890
May 2026AED 1,837,033AED 434,911
Jun 2026AED 1,443,389AED 375,190
Jul 2026AED 1,336,683AED 309,560
Aug 2026AED 1,929,223AED 452,430
Sept 2026AED 2,050,326AED 470,800
Oct 2026AED 2,384,097AED 554,124

Sales teams

Which customers, products and people drive profitable growth?

  • Margin by product category
  • Customer contribution and concentration
  • Salesperson revenue and margin

Illustrative dashboard · Sample data · last 12 months

Gross margin by product category

Safety & PPE earns the highest margin; HVAC the lowest.

  • Safety & PPE35.8%AED 2.25M
  • Tools & Hardware30.8%AED 2.87M
  • Plumbing26.0%AED 4.63M
  • Electrical20.8%AED 7.58M
  • HVAC16.8%AED 4.92M
Show as table
CategoryRevenueMargin
Safety & PPEAED 2,252,21635.8%
Tools & HardwareAED 2,867,05230.8%
PlumbingAED 4,628,09826.0%
ElectricalAED 7,575,11220.8%
HVACAED 4,918,69216.8%

Salesperson performance

Revenue by salesperson, with the margin each one achieved.

  • Rep AAED 6.94M23.7% margin
  • Rep BAED 6.93M23.0% margin
  • Rep CAED 4.23M25.0% margin
  • Rep DAED 4.14M24.2% margin
Show as table
SalespersonRevenueMargin
Rep AAED 6,944,19823.7%
Rep BAED 6,933,90223.0%
Rep CAED 4,225,23625.0%
Rep DAED 4,137,83424.2%

Finance teams

How much is owed, how late is it, and what will come in next?

  • Receivables ageing with invoice-level drill-down
  • Collections against the amount falling due
  • Invoices falling due in the coming weeks

Illustrative dashboard · Sample data · last 12 months

Outstanding
AED 6.39M
Overdue
AED 2.64M
41% of outstanding

Collections against amount due

98% of the amount falling due was collected. Bars: collected. Marks: amount due.

  • Collected
  • Amount due
Show as table
MonthCollectedAmount due
Nov 2025AED 1,708,731AED 2,004,063
Dec 2025AED 1,862,089AED 1,873,508
Jan 2026AED 1,987,018AED 1,722,804
Feb 2026AED 1,491,230AED 1,558,030
Mar 2026AED 1,845,792AED 2,035,483
Apr 2026AED 1,579,354AED 2,083,009
May 2026AED 2,526,323AED 1,753,102
Jun 2026AED 1,521,600AED 1,950,309
Jul 2026AED 1,879,555AED 1,757,771
Aug 2026AED 1,878,548AED 1,317,001
Sept 2026AED 1,326,166AED 1,580,868
Oct 2026AED 1,406,064AED 1,821,359

Operations teams

Is stock working for us, and are orders leaving on time?

  • Stock ageing and slow-moving items
  • Stock availability by category
  • Order cycle time and on-time delivery

Illustrative dashboard · Sample data · last 12 months

Slow-moving stock
AED 475K
10% of stock value
Order cycle time
5.3 days

On-time delivery

90.4% of orders delivered on time, against a 90% target.

Show as table
MonthOn time
Nov 202590.9%
Dec 202582.4%
Jan 202689.5%
Feb 202694.1%
Mar 202690.9%
Apr 202695.0%
May 202689.2%
Jun 202690.3%
Jul 202683.9%
Aug 202691.4%
Sept 202690.6%
Oct 202695.0%
Discuss Your Dashboard

All figures on this page are synthetic sample data.

Which decision would a better dashboard help first?

Tell us where work gets delayed, repeated, or difficult to track. We’ll explore how process improvement, AI automation, and better visibility could help.

Discuss Your Dashboard